1940's Fashion - Makeup Guide

The defined style for makeup in the 1940's was glamour !

A full luscious mouth and more prominent eyebrows, getting away from the pencil thin look of the 1930's.Eye makeup was kept to the minimum with very little shadow.

Mascara was the main accessory.

Topped off with long hair,either let down or in a stylish Up-do.

The Big names in makeup were Max Factor | Helena Rubinstein | and Elizabeth Arden.

Before beginning, why not take a look at our vintage makeup guide to the 1940's.

Also, a more detailed breakdown of all the do's and don't of face contouring and 1940's

hairstyles can ve found at 1940's makeup revisited, and if you're not totally exhausted, have

a read about the whole history of makeup.

 For a great Instant Download book try:
The Complete 1940s Make-up & Beauty Guide

1. 1940's makeup - Foundation

Usually a slightly darker tone to your natural color.

But if you're trying to recreate the 1940's look, just use your

normal foundation and get a flawless base to begin with.

2. 1940's Makeup - Face Powder

A light rose / pinkish tinted color

Rouge

Red with pink undertones,

Pink with fuchsia undertones .

Apply to the top of the cheekbone and brush towards the temples.

A trangle effect !

3. Eye makeup of the 1940's

Starting with full but well plucked eyebrows to give a pronounced arch!

Brush with a matte shadow in a colour near to your own and finish

with a touch of vaseline or petroleum jelly for that glistening Hollywood sheen.

Define the arch to a sharp point with a pencil.

Soft Cream base for the eyelids [ MAC makeup is just perfect to recreate the

classic 1940's eye].

Shadow the socket but but avoid the browbone.

Finish off with brown liquid eyeliner on the upper lid,sweeping up in an arch for that

glam effect and then oodles of Black mascara on the top lashes..

4. Vintage Lipstick Colours of the 1940's

The 1940s was the golden age for lip makeup.

and the emphasis was to create a larger fuller look.

The 1940's Lipstick colour Plan

The Mono Tone

Light Reds

Fuchsia

Pink Red

Orange Red

The Contrast Tone

Deep Red

Brick Red

Mahogany

Crimson

Cherry Red

 

5. Vintage Nail Polish Colours of the 1940's

Just about any colour goes - as long as it matched your clothing.

So you could apply Navy Blue / Green/Yellow/Black - an endless choice here.

Finally - Here's a peek at typical 1940's women daily hair and makeup regime

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