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Friday, August 20, 2010

1940's Fashion - A young womans wardrobe plan 1947

A typical yearly clothing plan for a 19 year old San Francisco woman in 1947 for 1940's dress, hats, underwear, shoes, stockings, gloves,handbags etc. The chief fabric is the new Rayon !



See also:
1940's Fashion Wardobe Plan - How to dress Accurately
1940's fashion in the War Years
1940's Fashion after the War
Other great posts on other aspects of a 1940's woman.
A 1940's Housewifes Daily Routine
1940s' Makeup Guide
Vintage MakeupTutorial Film

 And the definitive guide [ instant download ] for 1940's Makeup styles.



So now, on to our typical 1940s woman's clothing plan ,It's an interesting insight not only into the normal clothes a fashionable young woman of moderate means would wear in the post world war two years, but of the actual cost !
Even with the limited budget, a 1940's woman still managed to be glamorous

Hats and Coats

2 Felt hats
1 Straw hat
1 Winter coat
1 Summer coat



 Dresses

1 Evening Dress - rayon
2 Afternoon dresses - rayon
2 Street dresses - wool
2 street dresses- rayon
2 house dresses - cotton

Paris Evening Dress - 1946 [ not made from Rayon of course ! ] Many women of a sewing disposition would attempt to copy these with patterns,


Typical Street Dresses from 1947


Underwear

2 Slips - rayon
2 Girdles
3 Brassieres
3 Panties - rayon






1940's Shoes

2 Pairs of Street shoes - Oxfords
1 Pair of Dress shoes



Henry Fonda started out his film career as a shoe fitter to Barbara Stanwyk !



1 Bathrobe - cotton
3 Pajamas - cotton
3 Pair of Stockings - rayon
1 Pair of Slippers - leather
1 Pair of Galoshes
2 Set of Gloves - leather
1 Handbag





Total purchase cost annually - $ 112.00
Annual maintenance costs

Cleaning and pressing - $ 2.20 total
Heels - 5 replacements at $ 1.35 total
Toe Tips - 5 replacements at $ 1.70
Half soles and heels - 1 replacement $1.37

Clothing budgets is not a term that modern women in the developed west tend to think about these days, but back in the frugal post depression and war years, it was a necessity. These budgets for women were usually published in magazines by budgeting experts and were for anything from one year up to three years.That's all !
Original source material - Clothes for Girls -1927 by Elizabeth Todd
copyright glamourdaze 2010

The 1940s Make-up & Beauty Guide



See also 1940's Fashion - Womens Dress code in the War Years

18 comments:

  1. Great post! I know I will use this as a list for my fall basics I need :)

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  2. Isn't it funny how priorities have changed - I would go without the three pairs of pajamas and one pair of slippers in order to have another dress or pair of shoes!

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  3. This is so wonderful! It'll certainly help me prioritize my wardrobe purchases!

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  4. Great post! I need to get my clothing priorities in place.

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  5. Thanks for taking the time to coment and follow my blog!

    Very much appreciated :)

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  6. the 1940s are forever the best decade of fashion...to this day everyone is trying to capture its beauty.
    xox alison
    www.froufroufashionista.com

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  7. What an amazing post! Thank you! I look on shamefully at my vastly reduced shoe collection which is still far too large, it does make you realise how little you can actually live with, an important lesson in this tough financial times.

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  8. I've been wanting to make more wardrobe more home-sewn, but wasn't sure where to start, so this list is extremely helpful for me! Though I could probably nix the evening gown for a different type of dress.

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  9. Oh how wonderful to read! It really has changed.
    But I cant set my mind on if it´s a good change or not...
    Because I like the way they thought before,
    but it was somewhat conservative.

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  10. Perfect! Since I'm a 19 yr. old College girl this is the perfect info for me! Especially since being on a budget will help me simplify. I love that it's 40's too!

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  11. I love this!! I might use this as a yearly sewing guide!

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  12. I feel the sudden urge to go through my closet and pare down my wardrobe!

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  13. this is really great iv been trying to simplify my wardrobe for ages this really helped and i love the style of this era =)

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  14. I think they should bring back the 'galoshes'.

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  15. I love this post! Very useful information. Just some food for thought though.. her clothing budget with maintenance totals at $119. With inflation that would be close to $1150 now! I definitely don't spend that much annually on clothes but maybe this means I should go shopping ;)

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  16. I sense the rapid urge to go during my closet and pare down my wardrobe!

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